Unlock the real revenue potential in your next SaaS investment

A buy-side GTM due diligence for PE investors who need more than just sell-side projections

The Problem with Sell-Side Assumptions

Sell-side projections often paint an overly optimistic picture—inflated sales productivity, unrealistic pipeline growth, and assumptions that don’t hold up in real-world execution. We break down these flawed assumptions, compare them to actual performance, and give you a data-backed view of what's truly achievable.

MQL targets are set, but lead quality is questionable

Sales rep productivity magically increases 50%

Pipeline growth projections don’t match historical close rates

Outbound is assumed to scale without proof of traction

Partner channels projected to grow 30%+ without a clear execution plan

What can we actually do with this business?

We stress-test the company’s go-to-market motion against reality, helping PE investors answer the critical question:

Assess the scalability of the sales strategy

Evaluate whether the current sales strategy can support long-term growth. This includes analyzing whether sales processes, team structure, and lead generation efforts can scale efficiently as revenue targets increase.

Identify unrealistic pipeline assumptions

We stress-test pipeline expectations to uncover gaps between forecasted and historically achieved performance.

Match rep productivity forecasts to historical trends

Examine whether revenue per rep assumptions align with historical benchmarks and market realities.

Verify if outbound expansion is viable

We test the effectiveness of outbound initiatives and uncover whether growth from outbound motion is achievable.

Expose gaps in CAC, LTV, and churn assumptions

Dig into customer acquisition cost, lifetime value, and churn rates to ensure profitability models are realistic.

Who We Help

We work with investors, portfolio managers, and operators who need accurate, data-driven insights into GTM performance. If you're tired of inflated sell-side projections that fail to deliver, we provide the real-world clarity you need to make confident investment decisions.

PE Investors Buying SaaS Companies

Ensure your investment is built on reality, not hype. We uncover the true revenue potential of SaaS companies, identifying risks and opportunities before you commit capital.

Portfolio Managers Looking to De-Risk GTM

Operators and Deal Teams Who Need Real-World Sales Insights

How We Get Things Done

We prioritize efficiency and effectiveness. By streamlining workflows and making data-driven decisions, we ensure every step moves you closer to success.

Deep-dive data analysis

Performance reality check

Historical pipeline, rep attainment, conversion rates, quota trends

Revenue projections audit

Stress-test growth assumptions against industry benchmarks

CAC and LTV validation

How much should you really spend to acquire a dollar of revenue?

GTM feasibility assessment

Actionable buy-side report

FAQs

Everything you need to know about our GTM Audit service.

A GTM (Go-to-Market) Audit is a comprehensive evaluation of your sales, marketing, and customer success strategies. We identify gaps, inefficiencies, and opportunities to optimize your approach for better market penetration and revenue growth.

Still have questions?

Please reach out to us through our Contact Us form.